As a UI/UX Designer at Neem, I contribute to enhancing both existing and new products within the company's embedded financial wellness ecosystem in Pakistan. Initially, I collaborated with my team and developers to refine the user experience of established products. Currently, I am leading the UX design for Neem’s flagship offerings, Payment Links and NeemVault, from the ground up. My role involves close collaboration with the partnerships, product, technology, and management teams to ensure a seamless and impactful user experience that aligns with business objectives.

As a UI/UX Designer at CEE Solutions, my role is pivotal in revolutionizing the user experience and visual aesthetics of our core product applications. Beyond this, I actively engage with national and international clients, delivering tailored solutions to meet their needs. Direct collaboration with clients allows me to create extraordinary experiences for their app and website projects, ensuring they stand out in today's competitive landscape.

At AppCake, I began my journey as a UI/UX designer, specializing in crafting Android and iOS apps for various clients. Quickly recognized for my skills, I ascended to the role of Team Lead, overseeing a talented team of 15 designers spanning the globe. In addition to managing the team, I spearheaded the development of our own design system, streamlining workflows for new designers and ensuring consistent, high-quality output across projects.

During my tenure at Ibex, I underwent profound professional growth. Collaborating closely with international clients, I delved into their challenges, leveraging my expertise to provide tailored solutions. Working with renowned brands enriched my experience, while my involvement with the TRG group's board of directors led to a comprehensive redesign of core platforms for both TRG and Ibex. Moreover, I extended my services by delivering comprehensive social media designs to multiple international clients, further enhancing their brand presence and engagement.

At Integrity Technologies, I spearheaded the overhaul and redesign of their flagship product BionicWp, aimed at revolutionizing the hosting experience. Additionally, I developed two brand-new websites from scratch to bolster the organization's online presence. Beyond web design, I played a pivotal role in crafting the company's brand identity, ensuring consistency across all touchpoints. Moreover, I took charge of designing captivating social media content, further amplifying the company's visibility and engagement.

As a freelance UI/UX and Graphics Designer, I've collaborated with a diverse range of clients both directly and through various platforms. My portfolio spans a multitude of projects including mobile apps, websites, social media designs, and print media. With a versatile skill set and a commitment to delivering exceptional design solutions, I've brought creative visions to life across various mediums, ensuring client satisfaction and impactful results.